POSITION: Vice President, Social

DEPARTMENT: Strategy and Insights

REPORTS TO: Head of Strategy and Insights

Who is Diamond?

We’re a strategic, creative and client focused led group of people working hand in hand to solve

problems for some really great brands – among other things. We always look ahead – changing

and evolving as the industry changes. We love problems above channels. Insights above fads.

And creativity above all else.

We’ve challenged ourselves to build an organization which operates much like an enterprise

start-up. Enterprise in the way we operate, think, govern:

However, there’s a fine balance in that we want to retain our start-up DNA which is our tenacity

to relentless focus on quality and client satisfaction where we’re always embracing change; from

our clients, the industry and within the four walls of our operation.

As part of our pursuit, we have embraced and adopted the RACI matrix for how we govern. This

model ensures there’s clarity in everything we do and how we do it.

Some of the things we do:

Social Media + Digital + Content + Experiential + Events + Activations + Promotions + Design +

Insights + Strategy

experiencediamond.com

POSITION SUMMARY:

The Vice President, Social is a newly created role reporting in to the Head of Strategy and

Insights. The role is critical to the upskilling of our agency and our ability to lead our clients and

compete in the marketplace. Leading our Social COE (Centre of Excellence), the VP Social has

SME-level capabilities as it relates to social media strategy and the digital ecosystem in which

our client’s customers interact with content. The candidate will be instrumental in leading our

social strategy development across the organization bringing new and dynamic approaches to

interactions that take place across all devices and touchpoints throughout the customer

lifecycle. Finally, this is a growth opportunity in which the winning candidate will be rewarded

with variable incentives based on client (new) growth.

More process More policy

More accountability More data

More tools More documentation

More discipline More structure



DUTIES AND RESPONSIBILITIES:

• Work to develop deep and strategic relationships with clients with trust and

accountability being the cornerstone attributes of what we do

• Work with senior leadership to continue to raise the profile of the Social COE through

business development and marketing efforts (case studies, results, povs etc)

• By leveraging the deep expertise that currently exists within the team, pursue the

significant opportunities to grow the social portfolio through organic and new business

efforts

• Draft strategic documents outlining social strategies for senior-level consumption to

deliver against client objectives

• Leverage your extensive expertise in planning end-to-end social programs (campaigns

and always-on) to rationalize spend, propose platform mix and define a measurement

framework

• Recommend and build effective comms plans that are objective based and have a

strong focus on personalization thereby leveraging segments, personas, audiences,

targeting

• Deep understanding of through-the-funnel marketing and how/where/when social drives

results with the ability to rationalize/influence spend to planners

• Strong working understanding of the technology stack required to develop and then

deploy content at scale with a personalization objectives – DAM, Audience Manager,

Optimization, etc.

• Develop ownable, strategic models that help achieve clients’ objectives in social

• Stakeholder senior-level relationships with Facebook, Google, LinkedIn, Snap and

others to garner insights into the ever-changing landscape to shepherd change as

needed

• Draft a point of view regarding timely changes within the social channels, customer

behavior, prevailing trends and content consumption and lead internal and external

training and webinars

• Challenge and/or strengthen the work by influencing paid media plans by making

recommendations to media agencies.

• Represent the Social COE to drive our business development agenda (growth) by

participating in pitches, authoring content and speaking at industry events

• Cultivate relationships with industry experts in an effort to advance Diamond’s agenda

• Maintain positive and effective relationships with internal stakeholders - Account

Management, Creative, Strategy and Production

• Serve as the senior executive for day-to-day contact with clients and vendors throughout

the full scope of each project, as needed

• Manage the career development for social thinkers including performance reviews and

development plans

• Contribute to a strong agency culture through a collaborative and teamwork-centric

management style



QUALIFICATIONS/REQUIREMENTS:

• 15+ years of experience working at a consultancy, PR or digital agency in an integrated,

client facing, strategy and leadership role

• Minimum 5 years of experience in a management level overseeing a team of 5+

individuals

• Experience working with Media Agencies to deliver against an integrated paid media

plan

• Proactive and solution-based problem-solving skills and comfortable dealing with client

escalations

• Strong creative, strategic, analytical, management and organizational skills

• Motivated by a fast moving, collaborative work environment

• Confident in leading project plans and scope planning conversations

• Superior management skills to estimate creative time and other staffing requirements

• Ability to actively listen, ensure understanding, adaptability

• Extremely adept in software applications including MS Office

• Strong network of vendors, talent and production houses within the industry a plus

• This role does require some travel, weekend work and/or off-standard hours of program

execution when necessary

Does this sound like you? Are you looking to become a team member at a fast-growing

Integrated Creative Agency? Talented candidates that are in search of a new challenge are

encouraged to apply. We truly appreciate everyone’s interest but only those selected

for an interview will be contacted. We offer a competitive compensation package with enviable

benefits. Diamond Integrated Marketing is an equal employment opportunity employer.